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Media Night Hannover 2012—2015

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Event design and visual identity
Client: APD Events

The Media Night is an event initiated by media companies in Lower Saxony. It is a networking event, a space for presentations as well as a meeting point for the national media industry.

The corporate design is based on a consistent treatment of fixed and variable elements. Recurring elements are formats, materials and the usage of font. Variable elements are the main motif, which references the changing event locations, as well as the employment of color.
The design encompasses the poster, the invitation, the web site as well as the transposition of the design onto the event space. The corporate design serves as a guideline for the decoration and organization of the space (e.g. the orientation system, digital and analogue banners, and the light concept). We employ digital components like video projection and multimedia applications, which are realized with external partners.

ItYt won the bid for the redesign of the Media Night Hannover in cooperation with APD-Events in 2012. In 2016, ItYt and ADP were, again, awarded the redesign. Therefore, ItYt designs the second series of events at the moment.

Media Night Hannover 2012—2015
Media Night Hannover 2012—2015
Media Night Hannover 2012—2015
Media Night Hannover 2012—2015
Media Night Hannover 2012—2015
Services

Idea development
Concept
Content structure
Project management
Events — Art direction, visual communication media
Visual identity — Typography, color, visual concept, definition of multiple formats
Visual design — Layout, illustration, typography, typesetting
Realization — Manufacture, production coordination
Web site — Concept, design, content structure
Series — Save the date cards, invitations, posters, banners, decorative elements
Motion design — Art Direction (Design an realization: Nord Nord, Hannover)

Media Night Hannover 2012

Media Night Hannover 2012
Media Night Hannover 2012
Media Night Hannover 2012
Media Night Hannover 2012
Media Night Hannover 2012
Media Night Hannover 2012

Media Night Hannover 2013

Media Night Hannover 2013
Media Night Hannover 2013
Media Night Hannover 2013
Media Night Hannover 2013
Media Night Hannover 2013

Media Night Hannover 2014

Media Night Hannover 2014
Media Night Hannover 2014
Media Night Hannover 2014
Media Night Hannover 2014
Media Night Hannover 2014
Media Night Hannover 2014
Media Night Hannover 2014

Media Night Hannover 2015

Media Night Hannover 2015
Media Night Hannover 2015
Media Night Hannover 2015
Media Night Hannover 2015